Archive for April 2017

The Bourgeoisie

Originally, the title for this project was “The Scarcity of Aristocrats”.  The synopsis is about a family trying to pretend and imposing family of the aristocrats blending their way into this level in the hierarchy. They succeeded and the man of the family is happy with the achievement but not the family members. The family members were not sharing that sense of triumph of the head. They were helpless and in dilemma. They were worried they would be exposed as fraud and imposter anytime soon as they continue to rally behind the leader who relentlessly pursuing the highest status.


I got Emmy to look at the idea frame of this project. She got her friend to look at it and she came back with another perspective. Historically, an aristocrat primarily consisted of an influential aristocratic class, privileged by birth, and often by wealth, land, and property. That means if you have none of those, you are not an aristocrat. Deep down within that purest heart, no matter how good they were in pretending, they are still a bourgeois. I thought it is a great idea to view the whole story from a bourgeoisie point of view. After all, this is who they are.

While aristocrats entitlement is somewhat the goal, the bourgeois family work very hard to get closer and closer to their goal. This is where I realized, my admiration towards the bourgeois started to root in. These are the people who make things happen. They were not whining about their birthright and complain, they just find the way around it and move on. It might begin with pretending, but as time goes by I am very sure it is all about learning.


The team of TBL Project is a passionate bunch. To me, we are all bourgeois working very hard to attain our “aristocracy”. Some of us might not be here for the next project, or if there ever be one, but we are sure we are a ladder step higher before we start.

It’s about time we need to stop talking about the idea and start making it happen. The bourgeois would like to meet the other passionate bourgeois out there. We would like to talk to you, get to know you and what you love to do because this is just the beginning. The bourgeoisie meeting is here. Book your place.


Let’s Do It

“My role is to inject a soul into each piece of dress from Rachel & Emmy and bring it to live.”

My name is Shanghwan,
I’m a commercial and portrait photographer.

This is my first time working with fashion designer, it’s different from what I used to do.
Where I deal a lot with businesses and brands which mostly are formal and straightforward.

So, when I first discuss this project, I was like “YEAH! Let’s do it”

In this project, the challenging part wasn’t just only in terms of photography skill but also pick the right model for each dress and carry out the story.


The Origin

I have always been fascinated by how a piece of art being presented beyond what it appear to be. The story behind a piece of ‘product” of how it happens and what is the insight a designer have in mind resulted from the incident and finally how it is realized out.

Last year, I met with some of the most amazing people and I decided to work with them on a project. A showcase of art in the domain where I used to stand outside of the transparent wall and observed with utmost amazement.

Enter the fashion domain.


The Bourgeois Ladder is sort of like a statement, an innocent one really, about how people need to have a “permission” to do stuff or make stuff. It also then celebrates those who make things without permission and those who went through thick and thin making it.

It depicts the struggle of being someone who is not our true self or at least the suspicion that we are not, just like the bourgeoisie we going to feature in this showcase. Just like the people behind this project.

Stay tuned for more updates.